Apple wants to screen real F1 races
Digest more
The Movie had iPhone camera technology, Top Gun’s film director and Brad Pitt. Its success has proven to be the ultimate test drive.
Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, especially for grown-ups. With 'F1,' they saw a glimpse of hope.
When it comes to Apple’s biggest films, “F1: The Movie” has officially moved to pole position.
The early box office success of Apple’s Brad Pitt-led drama bodes well for the iPhone maker, and may influence its approach to future films.
Apple's 'F1' movie has given the company its first legit blockbuster, with reports indicating the film earned nearly $300 million in 10 days