The United States broadcast rights for Formula 1 could be set for a bidding war.According to a report from Samuel Agini and Michael Acton at the Financial Times, Apple is in discussion with the racing series to take over the rights to broadcast Formula 1 in the United States.

Solid box office numbers for F1 The Movie may help Apple. But it’s better news for Formula One and Warner Bros. Discovery.

Apple TV+ is reportedly looking to expand its sports coverage with a bid for the rights to F1 motor racing, specifically following the success of its Brad Pitt movie.