U.S. President Donald Trump has launched a global trade war with an array of tariffs that target individual products and countries.

A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.

American companies say they will likely increase their prices because of President Donald Trump's tariffs, making this holiday season more expensive. However, shopping analysts said consumers can save money and buy their holiday gifts now by taking advantage of big July sales,

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

A new report shows President Donald Trump's tariffs are affecting consumers' online shopping behavior, with 34% delaying purchases and 28% buying earlier to avoid costs.

More than a quarter of Americans fear the economy will “never” return to its pre-tariff levels, according to a new poll. A survey of 2,000 U.S. adults found 29%

President Donald Trump and his administration are racing to get trade deals done ahead of a self-imposed deadline, at which point tariffs are set to rise for dozens of countries across the world.

Ten years after Amazon launched Prime Day in 2015, this year's version of the online shopping and discount extravaganza is unlike any other in the company's history.

Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.

Fireworks buffs may get less bang for their buck this Fourth of July due to the United States' ongoing tariff war with China, a study said.