The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

If you’re on the market for a Kindle, Fire TV device or Echo speaker, Amazon Prime Day is basically Black Friday for you. Prime Day deals on those devices are typically the same (or very close to) the prices we see at the end of the year near the holidays.

The Fire Max 11 is the best Amazon Fire tablet you can buy, and right now it's just shy of being $100 off. It sports a bright 11-inch 2K screen, a 2.2GHz octa-core Mediatek MT8188J CPU, 4GB RAM, and 64GB of storage. In our Fire Max 11 review, I called it Amazon's best Fire tablet yet, and now's a great time to get one at a good discount.