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Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion
The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.
WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...
The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...
The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands ...
WK Kellogg and Ferrero did not immediately respond to BBC requests for comment. WK Kellogg's shares surged by more than 56% ...
The Italian candy maker behind Ferrero Rocher is close to buying the cereal conglomerate for about $3 billion, [The Wall ...
2don MSN
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get ...
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