A popular breakfast and brunch chain, First Watch, is coming to the Myrtle Beach area near U.S. 501. Here is when it could ...

A South Carolina beach town once nicknamed “Dirty Myrtle” because of its rowdy nightclubs and strip joints has become a ...

After several shootings in downtown Myrtle Beach involving teens, city council is considering permanently altering the the ...

MYRTLE BEACH, S.C. (WMBF) - Two men are facing over a dozen charges together after police found them with thousands of stolen ...

A North Carolina man died Saturday after being pulled from the ocean in North Myrtle Beach. Todd Hilliard, 63, of Kernersville, was pulled from the ocean near 36th Avenue South on Friday, according to ...

Celebrities like Dennis Rodman, William Shatner, Ricky Williams and Billy Sims are set to visit the Myrtle Beach Sports ...

Strategists weigh in on President Trump's shifting messaging on the Jeffrey Epstein files, enraging his MAGA base.

NORTH MYRTLE BEACH, SC (WMBF) - A man vacationing in North Myrtle Beach is dead after drowning in the ocean this past weekend ...

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

Iconic Preston’s Restaurant has been demolished as a new business venture moves forward. What we know about plans for the ...

The number of residents age 65 years and older in the Myrtle Beach metropolitan area grew by 6.3% last year, making it the ...

After serving as mayor for the city of North Myrtle Beach for almost two and a half decades. Mayor Marilyn Hatley said she’s ...