Apple rarely discounts its devices. But Prime Day is the best time to find deals on MacBooks, Apple Watches, and more.

As of July 11, the Apple Watch Series 10 is down to only $279 — its lowest-ever price according to price tracker camelcamelcamel. This deal applies to all colorways with stock still available. We don't think this deal will stick around post Prime Day, so if you're considering upgrading, this is your moment.

There are a surprising number of Prime Day Apple Watch deals right now, with discounts as high as 35%. We found the best deals on models like the Series 10 and Ultra 2.