Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

The agency highlights that website design now plays a direct role in AI search visibility. Page structure, semantic HTML, performance, accessibility, schema markup, and content hierarchy all influence ...

La Habra, California - January 16, 2026 - PRESSADVANTAGE - Daren Ng, a recognized professional in digital marketing, ...

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, ...

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with ...

Breaking news and helping marketers understand search since 2003. Our content is cited by major publications, like the NYTimes, Marketing Dive, Forbes, and more. From awareness to conversion, we ...