The terms "Alpha male" and "Beta male" are frequently used among professional dating coaches, pickup artists (PUAs), and seduction gurus who are part of what is known as "The Attraction and Seduction ...

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My husband will occasionally tell me a story — about apologizing to someone who was in the wrong or a tense email exchange that he ended with a smiley face — and wryly conclude, “That’s how beta I am.