Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon's latest update to Alexa, Alexa+, has finally started to roll out. Here are some standout features that the new upgrade brings to the voice assistant.

Amazon’s revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for ...

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ...

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use the service.

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Looking for a new way to wrangle all your streaming options? The Amazon Fire TV Cube is a small but powerful streaming device that combines 4K resolution with hands-free voice control via the Alexa ...