Apple eyes US Formula 1 broadcast rights
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Apple's 'F1' movie has given the company its first legit blockbuster, with reports indicating the film earned nearly $300 million in 10 days
Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, especially for grown-ups. With 'F1,' they saw a glimpse of hope.
The early box office success of Apple’s Brad Pitt-led drama bodes well for the iPhone maker, and may influence its approach to future films.
When it comes to Apple’s biggest films, “F1: The Movie” has officially moved to pole position.