In an era of record-high vehicle prices and extended ownership periods, the decision-making process for purchasing a vehicle is more complex than ever. To explore strategies for standing out in this ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...

Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Ltd., is the Jury Chair of the second ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Ltd., is the Jury Chair of the second ...

Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

The winds of change are buffeting dealer’s marketing strategies amid continually shifting forces and dynamics, ranging from unpredictable inventory levels and high interest rates to evolving marketing ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States are revisiting a proven strategy—targeted direct mail. From dealerships ...

Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

As advertising and marketing strategies in the automotive sector continue to evolve in response to advancing technology and changing consumer expectations, advertisers are encountering new ...