Ahead of the FIFA World Cup coming in summer 2026, men's fragrance line Axe has launched its new Axe x FIFA World Cup 26 Gift Packs with a chance to win tickets. The Axe Black Regimen package and Axe ...

A new collaboration between superstar producer Metro Boomin and rising Hip-Hop royalty Coi Leray dropped today in connection to a new campaign from the AXE brand. Metro Boomin and Coi Leray dropped ...

Pete Davidson is teaming up with Axe to give its social media followers a pep talk. The comedian will take over Axe’s Instagram page on May 1 at 4 p.m. ET to host the “Axe Me Anything” session, a ...

Men's grooming brand Axe has launched a new TV spot. The creative, by The Martin Agency, is called "Fit Check." It stars producer Metro Boomin and platinum-selling rapper Col Leray, the brand's first ...

They say that the sense of smell is the most powerful in forming lasting memories. That’s because different places—and different people—have their own unique scents. More so than how we look or how we ...

If you click on links we provide, we may receive compensation. While speaking with PEOPLE about his AXE campaign, the comedian revealed the origins of his signature scent and why it's stayed the same ...

Choosing your scent is like picking the right playlist—it sets the tone, boosts your vibe, and makes sure you’re remembered for the right reasons. But before you head to class or link up with the crew ...