Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. The B2B sales funnel model is a marketing strategy that ...

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: attract, convert, close and delight. These steps are the foundation of inbound marketing, ...

For decades, B2B sales have revolved around a familiar playbook: capture leads, hand them to SDRs, and push them through a staged funnel. It worked…until it didn’t. Today’s buyers are breaking that ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

A new context data platform that unifies GTM data and powers real-time workflows and agentic AI across the full B2B ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...