New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We can all practically hear the Super Bowl, ...

Per e.l.f. Cosmetics, a beauty conglomerate that’s long championed democratic beauty, selling overpriced products isn’t just wrong — it’s practically criminal. So the brand is taking expensive makeup ...

When compiling our list of the most innovative beauty launches of the year, we asked: Do these glosses, goops, tools, and ...

Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian Matt Rife, who was criticized for making a joke about domestic violence in his 2023 comedy ...

If there’s one thing for sure, Gina Torres understands that beauty and football are a natural combination. That said, the Suits star is set to appear in an e.l.f. Cosmetics commercial during the Super ...

Casting a commercial for Saie Dew Blush. Blush has taken over. Itʼs no longer just colour — itʼs confidence, softness, and femininity in one effortless gesture. Saie Beautyʼs dewy, weightless blush ...

The comedian opens up to PEOPLE about teaming up with e.l.f. Cosmetics for the Y2K-inspired legal parody — and pulls back the curtain on his own pre-show getting ready routine courtesy e.l.f.

PEOPLE staffers tested tens of new makeup products to present these must-haves, which include a primer, highlighter and so ...

Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian ...