As reading gets popular, there are a lot of opinions flying around. BookTok, a subculture of TikTok, boomed in 2020, right around the time of the pandemic. With an astounding 52 million hashtags, it’s ...

What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...

This post was updated Jan. 11 at 8:44 p.m. Social media made reading cool again, but is BookTok enough to fight the literacy crisis? Viral TikTok trends have encouraged teens and young adults to pick ...

Dr. Bonilla, a professor of American studies at Princeton, writes about race, history and pop culture. My professional life revolves around reading and writing books. But for years, I carried a little ...

BookTok, TikTok’s book community, is a side of the video app that revels in the far reaches of what the reading world can offer. There’s a section for everyone: comedy, lit-fit, science fiction, ...

Whether or not you're a casual reader or a distinguished bookworm, chances are you've heard of BookTok — TikTok's little corner of the internet where all things literature are discussed. Since 2020, ...

When people all across the globe finally flip their calendars to 2026, it won’t just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...