AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...

Influencer marketing experts share the most common misconceptions about their field.

“Any time you put a name on a label, whether it is an influencer brand or a designer’s name, you risk that individual running into reputational issues and harming the brand in some way,” says Susan ...

Kristen Wiley, founder and CEO of Statusphere, which helps brands scale micro-influncers, said new funding round, an $18 million Series A, was led by Volition.

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Social media and content marketing are valuable tools for reaching customers, but most brands have a limited reach. Once a business’s profile is in place, that business will start to communicate with ...

Celebrities, athletes and influencers almost go hand in hand with brands and partnerships. For example, internet sensation Alix Earle announced a partnership with the prebiotic soda, Poppi just last ...

MUMBAI: The power that social media influencers or content creators wield in digital advertising is showing no sign of waning. Data and analytics firm Kantar’s Influencer Playbook, released last week, ...

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