While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today’s audiences, especially younger ones, live in an ad-dodging world. A ...

The Box Office Brands team is pleased to announce the launch of BoxOfficeBrands.com, a web-based product placement and brand integration community connecting marketers seeking unique exposure for ...

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a ...

Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically embedding products to create lasting audience impact. During ...

With advertising frequency and reach issues continuing to challenge the media industry, one recent study says 70% of brands will look to shift around 10% of media budget into entertainment product ...

content owners can monetize catalogs as easily as selling 30‑second spots. LOS ANGELES, Oct. 30, 2025 /PRNewswire/ -- Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, ...

As a publisher and marketing agency owner, I've witnessed firsthand how product placement has evolved from a subtle marketing tactic to a dominant force in advertising. What began as simple prop ...

Rembrand (see Pulse 2.0 profile here), a leading innovator in In-Scene Media and Virtual Product Placement technology, announced it raised $23 million in Series A funding to expand and drive the ...

Casino brands do not need a game screen, logo close-up, or branded prop to establish a recognizable presence. They can commission an interview, short documentary, or series that gives viewers an ...

If you’ve seen a movie in the last 10 years, chances are you’ve seen an Apple product. In 2010 alone, Apple products have appeared in 10 of the 33 films that hit number one at the box office, topping ...