Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

Campari faces temporary setbacks due to adverse weather and commercial disputes, but its core brands like Aperol and Espolòn show strong performance and growth potential. Despite a halved share price, ...

Campari's FY2024 report shows positive market reaction, driven by strong brand performance and strategic focus on efficiency and cost control under new CEO Simon Hunt. Despite challenges, Campari's ...

Davide Campari-Milano NV’s new Chief Executive Officer Matteo Fantacchiotti says he wants to tap the “enormous” potential of the distiller’s popular Aperol beverage, focusing on growth in Asia while ...

Italian liquor maker Davide Campari CPR-0.93%decrease; red down pointing triangle-Milano said it expects 2025 to be a transition year due to cyclical headwinds and amid a global trade dispute that is ...

MILAN (Reuters) - Strong demand for Campari's bright orange Aperol liqueur in Europe and also the United States helped to boost sales and profitability for the Italian drinks group in the first half ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. With the U.S. drinking rate continuing to drop as ...