Optimizing to basic performance metrics can leave campaigns reeling. Profitability and incremental returns are key to finding your true North Star. The team at Mediasmith has cracked the code for ...
Vol. 35, No. 3, Special issue dedicated to professor Qamrul Hasan Ansari on the occasion of his 6oth anniversary (2019), pp. 371-378 (8 pages) In this paper, we consider convex constrained ...
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