Younger audiences don’t watch sports the way their parents did. They’re not sitting through full games or waiting for highlights on SportsCenter. They’re watching on YouTube, where athletes and ...
YouTube isn’t just the world’s biggest media platform—it’s the world’s biggest stage, screen, classroom, and entertainment hub rolled into one. It has more users worldwide than any other video or ...
At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...
YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag ...
NEW YORK, NEW YORK - MAY 15: Zach King attends YouTube Brandcast 2024 at David Geffen Hall on May 15, 2024 in New York City. (Photo by Kevin Mazur/Getty Images for YouTube) When visual effects artist ...