Indian e-commerce giant, Flipkart, answered the 'why' behind the decision to sponsor Namibia in the T20 World Cup 2026.

Ipl: With cricket fans consuming matches across screens, their attention and purchase intent are shifting from linear TV to ...

As Pakistan boycotts the Feb 15 clash against India during the T20 World Cup 2026, PTV Sports continues to air ads featuring Indian players.

Real money gaming ban in India altered the entire cricketing ecosystem and ICC might now be trying to find new avenues of making money through its showpiece events.