Deal curation captured the ad industry’s imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is ...

For several years there were two kinds of people in social media, those who create content and those who consume it. I always appreciate when a very complex and important subject is simplified to ease ...

Publishers worry that, as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with ...

Content curation is the hottest topic among marketers these days, but few companies understand what content curation is and how it can help build a brand and a business. In simplest terms, content ...

When you watch a TED video, you’re in for a remarkable journey. Each presenter has been discovered, considered, and carefully programed into a collection of unique intellectual explorations. Long ...

Aggregation vs. Curation. Journalism vs. "Churnalism." In the first tit-for-tat battle, Bill Keller of The New York Times takes on Arianna Huffington of the Huffington Post (or is it AOL?) In the ...

In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers Recently, discussions around curation ...

Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, ...