New research finds companies that treat customer privacy as a strategic priority — not just a compliance requirement — can gain a measurable competitive ed ...

For many companies, customer privacy is often seen as a regulatory burden that limits data use and personalization rather ...

Leading edge companies no longer see ERP as a back-office ledger but as a decision platform that connects operations, finance, and customer data in one intelligent system. The speed of business today ...

SEATTLE--(BUSINESS WIRE)--Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable ...

The customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Written by Edward Calvesbert, vice president of product management at IBM watsonx AI is only as good as the data it uses. If your AI agents don't have real-time access to reliable data from modern ...

The Acumatica Summit pushed my buttons in all the best ways - and now I need to explain why. My first volley is in the books: Acumatica Summit 2026 - taking the pulse of cloud ERP, AI, and customer ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams Amperity, the leading AI-powered Customer Data Cloud, today ...