Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

We're in the Digital Age, and marketers and marketing today rely heavily on digital channels to reach prospects and customers. But are digital channels alone enough to achieve the goals of B2B ...

Simon Hinks of PMA provides a business case for using a postage stamp for your marketing, rather than just pressing send. Most businesses are using digital channels for their marketing because it’s ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

In an uncertain economic environment, it is common for businesses to cut their marketing budgets as they tighten their belts and focus on the tactics that drive the most return on investment.

This must be Direct Mail Day in B2B. Forrester had put out a report titled “Direct Mail Captures the Attention Of Buyers Overwhelmed by Digital Tactics.” And Demand Metric and PFL seemed to concur in ...

The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...