β-Carotene is generally regarded as the most commercially important and widely utilized carotenoid. It is used as a food coloring agent, an antioxidant, and an important and safe provitamin A source.
Holtkamp, D. E., Greslin, J. G., Root, C. A., and Lerner, L. J., Proc. Soc. Exp. Biol. N.Y., 105, 197 (1960).
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