In the highly commoditized beer business, differentiating the brand is often the core marketing challenge. Not so for New Belgium Brewing, which has attracted a substantial and fast-growing fan base ...

Edit: This story was originally published on Jan. 13, 2023. Today, New Belgium officially announced the new version of Fat Tire, which appears to be a golden or blonde ale in terms of style.

Who else misses the old Belgium? Not King Leopold. The brewery. As it did for many, Fat Tire pushed me into the world of craft beer. The amber ale from New Belgium Brewing somehow seemed more ...

This essay is part of a series this month, coinciding with the concept of Flagship February, wherein we intend to revisit the flagship beers of regional craft breweries, reflect on their influence ...

Asylum.com has declared Fat Tire Amber Ale America’s Next Top Beer. The web page – a New York City-based AOL men’s interest site – had held a voter-driven contest to determine what beer should be in ...