Discover how Gen Z is reshaping marketing by prioritizing vibes, authenticity, and emotional connection over traditional ...

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NEW YORK — An obsession with winning over Gen Z ...

Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to talk about how AI is reshaping TV advertising.

Cultural trends for 2026. People are living in the shadow of never-ending uncertainty. Business leaders are expected to ...

Connecting with Gen Z is crucial for brands, especially as teens and twenty-somethings gain spending power and influence. But doing so can be a bit of an art. That’s why a new crop of companies are ...

Affordable beauty brand e.l.f. has unlocked something that’s mystified many retailers: how to win over the ever-persnickety Gen Z.

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.