Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

GM is looking for a new Global Marketing Director, per recent statements made by General Motors CEO Mary Barra. GM’s former Global Marketing Chief, Deborah Wahl, retired in March. Since then, GM has ...

At the young age of 18, I left the familiarity of Mexico to embark on a transformative journey that would eventually lead me through a series of diverse industries ranging from pharmaceuticals to ...

Imagine a world where language and culture are not obstacles, but steppingstones to global marketing success. 2031 might seem far away but AI-powered natural language programming (NLP) models are ...

Paramount Pictures is tapping former Warner Bros. and Universal Pictures marketing executive Josh Goldstine to lead its global marketing and distribution efforts as president, effective immediately.

Reorganization to improve alignment across key business categories and accelerate decision-making Relocation of Brand Management and Marketing Operations from Boston to Herzogenaurach-HQ Strengthening ...

During a time when the high-tech industry faces workforce reductions, startup companies recognize that business feasibility is crucial for survival. More and more they are turning to advisors for ...

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A year ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

Eric Austin is leading the inclusive marketing and media approaches at Procter & Gamble. Eric Austin, a proud alumnus of Tennessee State University, is a dynamic force behind the global marketing and ...