Never judge a frying pan by its pricetag.

Last week we spotlighted Ikea's latest cheeky campaign which saw the brand sliding into sleepy shoppers DMs, soothing their restless sleep with a free mattress promotion. Hopping on the trend, Durex ...

A new concept ad format for Ikea is going viral, and it shows that AI ads can actually be good. The concept, which appears to have first been created by X user @Salmaaboukarr, starts with a wide shot ...

The furniture retailer released a hilarious take on Stanley Kubrick's horror masterpiece "The Shining" in a new advertisement seen above. Although not all the ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ikea Despite ...

Ikea Copenhagen is tackling a long-held misconception with a citywide outdoor campaign that turns one of the brand’s assets ...