ITV are using the Six Nations to implement a new style of advertising in their broadcasting and it could set a template for the future if successful ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV confirms major new international rugby deal ahead of Six Nations - The free-to-air broadcaster will show the first two editions of the new Nations Championship ...

The 2026 Six Nations will again be shown live on free-to-air channels in the United Kingdom after ITV and the BBC renewed their combined deal to show the competition. One match per round will be ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

ITV is on the verge of securing broadcasting rights for the inaugural Nations Championship after tabling a bid of £90m to ensure that every home nations Test match next year will be shown on ...

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...

The northern hemisphere's showpiece annual rugby union tournament gets underway, with France looking to defend its crown.