A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...

My 11-year-old daughter is not on social media. She doesn’t even own a smartphone, and she has limits on screen time. But somehow, she still knows about the latest viral cosmetic trends on TikTok.

Add Yahoo as a preferred source to see more of our stories on Google. Who needs makeup artists when you have toddlers? Watch these pint-sized "beauty gurus" turn lipsticks into crayons, foundations ...

Companies that market products like moisturizers and low-pigment makeup for kids as young as 3 are seeing increased sales.

At least once a month, someone asks Kathryn Keough, a clinical psychologist at the mental-health nonprofit Child Mind Institute, if their child is in trouble. An expert on juvenile trauma and distress ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

California introduced a bill in February that, if passed, would ban minors from purchasing anti-aging beauty products in the state. This is the second time the bill has been introduced, as it did not ...