Experts reveal how to pull off this new lipstick trend.

Beyond lips, Red Apple Lipstick offers eye-focused essentials including Designed Palettes and individual eyeshadows, plus an Eye Primer to help improve the look and staying power of shadow. The brand ...

The ultimate cool girl lip. 💄❄️ ...

Red lipstick is a classic in women’s makeup. Experts explain why many women choose it, what it communicates, and how to wear it well depending on style and occasion ...

Here's how to get the look.

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When it comes to makeup for mature skin, the right lipstick is one of the most impactful products we can apply for a more lively, vibrant look. But finding the best ...

I reached out to multiple makeup artists and beauty experts, who were happy to share a few red lipsticks that they personally love and use on their clients. I also chatted with PureWow editors to ...

Audrey Hepburn once said, "On a bad day, there's always lipstick." And the legendary star's wise words weren't mere lip service. The pocket-sized product has the power to boost someone's confidence ...

From shimmery champagne lids to vampy red lips and flushed pink cheeks, find celebrity beauty inspiration to take your cues from this Valentine’s Day, with makeup artist tips on how to get each look.