Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

TOKYO -- In Japan, more men are now using cosmetics and makeup every day. Many want to have healthy, good-looking skin. This change started during the･･･ ...

TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

DETROIT, Mich. (WWJ) -- Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau.

What is the ‘Me Explaining Makeup To Men’ TikTok trend about? The Me Explaining Makeup To Men trend involves comparing photos of various beauty products the poster considers to be in the same quality ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

The skin care and cosmetics markets have long been dominated by women, but men are increasingly joining in, too. Slowly but surely, the beauty industry seems to be moving in a much more inclusive ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...