Netflix is not resting on its laurels in its leading streaming-platform position when it comes to marketing and promotion. It is starting a brand campaign called “Moments” that allows Netflix users to ...

Adam Sandler returns as the golfer with anger issues in director Kyle Newacheck's sequel that is now streaming. By Ryan Gajewski Senior Entertainment Reporter Even before the trailer dropped in May, ...

When your film’s supporting cast features the iconic snack mascot Mr. Peanut as a fearless robotic war hero, you’ve got to have a little fun in the marketing. And that’s exactly what Netflix did for ...

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Netflix has sold out of available in-game inventory for its live broadcast of two NFL Christmas Day games, per details shared with Marketing Dive. FanDuel and Verizon will have special sponsorship ...

Funding announcements and expansion milestones are often treated as endpoints. From a marketing standpoint, they're stress ...

Netflix stuck the landing on a star-studded exhibition match between tennis superstars Rafael Nadal and Carlos Alcaraz this weekend. Stakes were high on the court, but the Las Vegas showdown was most ...

LOS GATOS, Calif. (AP) -- Netflix named an executive from Warner Bros. as its new chief marketing officer Monday. Kelly Bennett was vice president of interactive, worldwide marketing at Warner and ...

Netflix's original series, Black Mirror (2011-Present), is a Sci-Fi anthology series that tells various stories about advanced technology and the dangers such technology presents. Although Black ...