I'm doing a little research on how startups quantify the success of their digital marketing department's team members.

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...

The emergence of the metaverse has sparked a significant transformation in digital interaction and commerce, offering an immersive, interconnected virtual space where users can socialise, explore, and ...

Customer success teams across software companies monitor key metrics religiously—reviewing dashboards, logging customer interactions and celebrating progress. But here’s the uncomfortable truth: ...

In the dynamic world of business growth and development, corporate events stand out as critical milestones. These events are not just occasions for celebration but strategic tools for brand promotion, ...

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, global traction strategist Nina Aziz Justin — founder of The Resilience ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...

Mario Peshev is the CEO of DevriX and Growth Shuttle, an angel investor, and a business advisor with 10,000+ hours of consulting. The past three years have been a boon for new businesses. In total, ...