These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the ...

Ford's US$5 billion bet to stave off competition from beyond America's borders is steadily taking shape. CEO Jim Farley revealed some stuff in the works on the company's latest product, a midsized ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford CEO Jim Farley shared a bit more about the mysterious pickup on social media on Thursday.

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

For as impressive as the Ford Mustang GTD is, it is extremely expensive and far beyond the reach of most Ford customers. Thankfully, a more accessible, but perhaps equally powerful Mustang is in the ...

Ford named the head of its new battery storage endeavor, which includes repurposing the sprawling BlueOval SK plant in Hardin ...

There are winners and losers in a new wave of Ford Bronco price adjustments. The Bronco Raptor, for example, is now $10,000 less, bringing it back down to where it was for the 2023 model year. On the ...

Executive Lisa Drake has been tapped to run Ford Energy, a new division that will make battery storage systems.