“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

We asked styling pros and professional fitters for their top tips Written By Written by Leigh-Ann Jackson is a contributor to Buy Side and lifestyle expert specializing in fashion, beauty and ...

I have had a hard time getting fitted for a bra. I love my Aerie bras, but thought I'd give ThirdLove's online fitting a try. Through their questions, I got a high-quality bra that fit me well right ...

If you find yourself wondering, why doesn't my bra fit?, and the thought of calculating your bra size makes your head spin, relax and take note. Our experts demystify bra measurements once and for all ...

Trying on a bra under the harsh fluorescent lights of the department store fitting room, I was forced to stare down the more prominent imperfections of my 40-something-year-old body. There were the ...

If we told you that we have really, truly found the easiest way to buy bras that actually fit, would you believe us? Well, we took Brayola for a spin and we truly stand behind that bold statement. All ...

Raise your hand if you've fallen victim to wearing the same bra every day because it's the only one in your drawer that actually fits. We've all been there—but once you find the right bra brand that ...