If you’re in need of a Valentine’s Day gift idea that’s sure to impress, there’s nothing like treating her to a luxurious bottle of perfume. So how do you find the perfect perfume for a loved one (or ...

Smell like a fresh bouquet all year long.

I tapped fellow PureWow editors to share their favorite perfumes and offer reasons for why you (yes, you, dear reader) should get your own. Listen, we don't gatekeep here. From there, I did a deep ...

A curated journey into the most enchanting evening scents, unveiling the 5 top VANESA perfume for women moonlit floral masterpieces that embody mystery, elegance, and unforgettable after‑dark allure.

In this article, we will discuss the 25 Most Expensive Fragrances in the World for Ladies. You can skip our detailed analysis of the global luxury perfume industry and the development and innovation ...

Because sometimes you need an extra pop of scent. Did you know that your sense of smell is the sense that’s most heavily linked to memories? It’s true. Perfume isn’t just the way you smell; it’s a ...

In this article, we will discuss the 20 Best Woody Perfumes For Women. You can skip our detailed analysis of the global perfume industry, the splurge and save trend in fragrance, and the recent ...

I'm an editor, beauty aficionado and champion for diversity. Apr 06, 2021, 04:51pm EDT Spring has arrived with a fresh new crop of fragrances that will make you feel light as a feather—even if you are ...

"Sharing your fragrance with others is counter productive, it dilutes your personal identity that is so carefully cultivated."-- Bryan Howell, BYU professor Researchers at BYU have sniffed out an ...