I was shopping for some new tops in fun pops of color to add to my wardrobe, and I fell in LOVE with this light purple color!

We've already seen pastel purple highlighters taking off this season, and now the color trend is coming for our eyes too. At the recent InStyle Awards, both Demi Lovato and Selena Gomez arrived ...

Add Yahoo as a preferred source to see more of our stories on Google. A closeup of gorgeous lavender blooms in a field - Kisa_markiza/Getty Images From oils and perfumes to delicate dessert flavoring, ...

Last month, an oddly specific shade of purple took center stage at the men's shows in Paris. At Fendi, it came down the runway as a fleece jacket and baseball cap paired with a leather handbag in the ...

Apple managed to surprise us during its live stream event earlier this week by announcing a new iPhone. Well, a new color for the iPhone 12 and iPhone 12 mini: purple. Apple sent one to us along with ...