Email marketers will want to take note of a recent Washington State Supreme Court opinion interpreting what constitutes a subject line that is “false or misleading” under Washington’s Commercial ...
Businesses utilizing email marketing may face increased risk of lawsuits following a Washington Supreme Court opinion holding that any type of false or misleading information in the subject line of a ...
Tension: Marketers obsess over subject line formulas while overlooking the deeper question of whether recipients actually ...