Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...

Answer: "Push" tactics are typically promotions directed at re-sellers or other members of the distribution channel. Again, there are different types, including training programs, trade allowances, ...

Marketing used to be so simple. You bought some media space and put together an ad. People saw it and some of them became customers. Or you produced a direct mail pack, sent it out and waited for the ...