SOUTHFIELD (CBS Detroit) - He may be a little small to take the court, but Travelocity's Roaming Gnome will be hanging out around Crisler Center - and southeast Michigan - for the Michigan-Wisconsin ...

The social campaign is a boon to all involved: Travelocity builds brand awareness, ESPN's game coverage is promoted, and the college towns receive an unexpected boost in travel marketing.

The Travelocity Roaming Gnome is finishing up his college basketball journey here in North Carolina. The spokesman for the travel website has been hitting games across the country this season. With an ...

Travelocity has agreed to stop using a couple of its Roaming Gnome ads because they depicted the experience of using Priceline (PCLN), a competitor, as akin to being eaten by piranhas or having knives ...

Priceline's longtime spokesman, William Shatner, with an assist from his sponsors, has taken off the gloves and gone after a rival, Travelocity's Roaming Gnome. However, Shatner didn't launch his ...

SOUTHLAKE, Texas--(BUSINESS WIRE)--More than 54,000 people have already found out: it can pay to be friends with the Travelocity Roaming Gnome® on Facebook. With the introduction of the new “Travel ...

Travelocity is sold on the durability of the Roaming Gnome, who outlived the Priceline Negotiator. We remain skeptical about whether the Gnome strikes the right chord with today's consumers. Whatever ...

Travelocity is bringing back its “Roaming Gnome” spokesperson in its first national brand campaign from Proof Advertising. “Wish You Were Here” promotes the perks of Travelocity membership, which is ...

Q: The "Roaming Gnome" who appears in Travelocity's TV commercials makes me wonder if the character is based on a prank that took place long ago at Interpublic Group's Hill Holliday agency. In the ...

SOUTHLAKE, Texas--(BUSINESS WIRE)--Travelocity’s Roaming Gnome® has teamed up with South African Airways to explore the attractions and sites of South Africa. The Roaming Gnome’s first trip to Africa ...