In the mid-1920s, most Americans ate light breakfasts. Edward Bernays, who would eventually be considered the father of public relations, was hired by a company that sold bacon to promote the idea ...

The key to selling an idea lies in crafting a truly convincing argument. The most innovative ideas emerge from startups and individuals, research shows. But isn’t the deck stacked against small ...

Whether you’re giving a presentation, leading a brainstorming session, or facilitating a meeting, appealing to your audience’s visual side can be the secret to selling your ideas. The Fast Company ...

We asked industry experts to share one effective method they used to validate their business idea before launching and the insights they gained from the process. Discover the secrets to validating ...

Mira Lane created Google's Envisioning Studio, an AI innovation prototyping lab. Successful pitches should be brief, problem-focused, and tailored to your audience, she said. Lane advises being open ...

You have a great idea—a product tweak that will save your company money, a process change to increase your team’s productivity, or a plan for heading off a looming crisis. There’s just one snag: ...

Take these four key steps to move from concept to execution and ensure that your business is built on a strong foundation. Starting a business is exciting, but it takes careful planning and execution ...

The most innovative ideas emerge from startups and individuals, research shows. But isn’t the deck stacked against small entities? Given their size, limited know-how, and modest budget, how can they ...