On social media, there are countless posts that make Korea sound like a beauty playground, with makeup artists and beauty enthusiasts sharing the procedures and products that they’re flying in and ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines.

Netflix’s biggest movie ever isn’t a Hollywood blockbuster—it’s a global sensation born from the latest Korean Wave. KP ...

Korean beauty—or "K-beauty"—is more than just sheet masks and snail creams. It's a multi-billion-dollar global industry built ...

Once considered niche, K-beauty products are now everywhere — from luxury department stores to local pharmacies and even ...

Seoul hosts the most famous skincare brands Advanced anti aging treatments using the latest methods and technologies. Doha, ...

Rejuran promises smoother, more youthful skin, but it’s not FDA approved.

As Korean-based retailers raise prices on cosmetics to pay for tariffs, some local business owners aim to make it cheaper to ...

NEW YORK (AP) — When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean ...

South Korea gave the world BTS and "Gangnam Style," "Parasite" and snail mucus face cream. The U.S. sent back "KPop Demon ...

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