Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...
Though they weren't trying to, Tide and Leo Burnett have produced a great illustration of what brands should not do when trying to ascribe larger purpose to themselves. Sputtering, foul-mouthed rage ...
Tide, the first heavy-duty synthetic detergent, was not just a new product, but a new kind of product. It was based on synthetic compounds rather than natural products. Although initially targeted for ...
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