Technology and everyday life are slowly melding together. Once upon a time, Virtual Reality (VR) was science fiction. Now it’s transforming our lives and many industries in unimaginable ways. Probably ...

This VR experiment abroad showcases some of the company's future opportunities. Amazon recently took two more significant steps into the VR market. First, it partnered with HTC to sell the Taiwanese ...

Alo Yoga, a yoga and activewear and lifestyle brand, said it has launched an immersive digital shopping experience in virtual reality for the Meta Quest 2 VR headset. The app comes with VR integration ...

Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

There's no denying that the application of AR, VR, and mixed reality (MR) technologies in e-commerce is expanding. Various companies, such as Meta, TikTok, and other tech firms are creating new ...

Walmart has applied for two U.S. patents that together potentially would allow consumers to use virtual reality equipment to browse for, handle and purchase Walmart merchandise in a VR setting, as ...

While there are many convenience propositions that may come with VR-based shopping, it also comes with its share of pitfalls. In a recent blog post I explained that technology companies such as ...