The United States broadcast rights for Formula 1 could be set for a bidding war.According to a report from Samuel Agini and Michael Acton at the Financial Times, Apple is in discussion with the racing series to take over the rights to broadcast Formula 1 in the United States.

The Movie' starring Brad Pitt and Damson Idris has grossed $293 million globally, surpassing other Apple releases at the box office.

The film, distributed by Warner Bros. Discovery, zoomed past $293 million at the global box office over the weekend.

“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

As racing drama "F1" celebrates a victorious box office lap, Parrot Analytics reports soccer comedy "Ted Lasso" generated more than $500 million since 2020

Apple wants a bigger bite of the Formula 1 apple, as it were. Fresh off the worldwide release of the F1 movie, an Apple TV+ original production starring Brad Pitt and produced in part by Lewis Hamilton,

Apple's film strategy has focused on prestige and specialty titles, which has worked during awards season. Read what AAPL investors need to know about the effort.

Apple's latest original film, "F1: The Movie," has become the company's highest-grossing theatrical release to date, earning over $293 million globally within ten days of release, Variety reports.