Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.
WK Kellogg—whose brands include Froot Loops, Frosted Flakes and Rice Krispies—was spun off from Kellogg in 2023, a move that separated its North American cereal business from its remaining global snacking business, which was named Kellanova.
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The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
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