Guy Fieri (temporarily) gives up his signature look to become "Justaguy" in Bosch's 2026 Super Bowl commercial that should be jarring to viewers familiar with the culinary star's bleach-blonde spikes.

Guy Fieri has a signature look, so when they made him look like a regular "guy" for a Bosch Super Bowl commercial, it was ...

As several Hollywood stars made appearances in Super Bowl LX commercials, Food Network's Guy Fieri took the cake as the 'best ...

The Food Network icon tells EW how he took his dramatic makeover for Bosch's big game commercial "to the Nth degree." ...

Fieri said his wife joined him on set for the commercial, where she saw his new look firsthand.

Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can finally see the full transformation that was part of an advertising ...

A Bosch spokesperson told People the new look is not AI, rather achieved as part of a grueling two-day shoot that Fieri said ...

LAS VEGAS, NEVADA - FEBRUARY 10: Guy Fieri attends Michael Rubin’s 2024 Fanatics Super Bowl Party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on February 10, 2024 in Las Vegas, Nevada.

Guy Fieri didn’t completely switch up his look for no reason. In an interview with People, published Monday, January 26, the Food Network star, 58, explained his transformation into “JustaGuy” was for ...

Guy Fieri set the record straight about the bold hair transformation that left him unrecognizable—explaining that it really was him, and that the style switch-up is for a Super Bowl LX commercial. On ...

The celebrity chef posted a video last week wearing a basic shirt, and with his frosted tips swapped with a normal head of hair. But it's all part of a big game ad for Bosch.